When your service business is just starting out, you absolutely don’t need a website. In fact, it can be one big giant distraction from your primary goal of winning paying clients.
And that’s just one reason why Bryan Harris advocated starting a service business as the fastest path to quit your job.
If you operate a business and you don’t have a website yet, you should really consider building one.Why should you build a business website?The truth of the matter is that you can’t afford not to have one.Your business website can help you generate more clients throughout all aspects of the customer acquisition cycle.
The situations on how you can benefit from having built a business website are endless.Let’s face it, you probably use the internet to find out more information about various businesses too, right?
Gone are the days when you can only rely on having your business listed in the Yellow Pages or word-of-mouth. While these “old school” methods are still effective to a certain extent, creating a business website is complementary to other methods of attracting new customers.
If you’re wondering how to build a business website, just know that it’s not as hard as you think.This guide will walk you through what you need and how to get started in building your first business website.
How to create a professional website on a budget? Here’s how you can do it cheap:
- Get a domain name. Anyone who ever used the internet knows you need to insert a website address to get to any website.A domain name is the address of your website.While it is very common for businesses to have domain names that are the same as their business names (such as walmart.com), you can pick a domain name to include any text phrase you want as long as it is not already taken.There are two costs associated with getting your own domain name – Cost to buy a domain name; and cost to keep your domain name registered every year.A domain name typically costs around $10 to $12 to purchase, and the same price range for you to keep it registered in your name every year.If someone already owns the domain name you want, you’ll need to select a different domain name or it is possible to reach out to the owner to buy it.
- Get a business email address.To make your business look more professional and established, you’ll need a custom business email address.You probably don’t want your prospective customers to see that you’re using a Gmail email address such as firstname.lastname@example.org.They’ll probably perceive that your business is not as established. While this is pretty judgmental, it’s just human nature.The most common business email addresses format actually uses your business domain name.It’s basically Gmail for businesses except you have a personalized email address. You get the friendly user-interface, reliability, and security of Gmail.
- Choose a business website builder. This is one of the most important steps when building your business website.This is because if you choose the right website builder software based on your needs, building a business website can be as leisurely as a walk in the park versus climbing Mount Everest.There are a lot of website builders out there and they all have their own sets of pros and cons. We’ve pretty much used most if not all of the website builders to create all sorts of different websites, so we want to share our recommendations with you.
You need real data to create a user-friendly website that caters to your specific customers. Since this may be your first website (and potentially a new business), you will probably have no ideas how your customers actually experience your brand, what they are interested in, and how they interact with your website.
Without this crucial information, splurging on a custom design without fully understanding what your visitors are actually looking for and how they interact with your website can be a financial disaster.